MVibe Mart

MVIBE Marti s a fast-paced, casual mobile game where players embark on a virtual grocery shopping spree against the clock.

Fast paced

Fast paced

Fast paced

Casual Mobile Game

Casual Mobile Game

Casual Mobile Game

Services

Branding & Marketing

Category

Creative Agency

Analysis - Performance and Responsiveness

Each game session is designed to be brief, lasting approximately 2-3 minutes, making it ideal for quick, engaging play sessions on the go. The core loop involves: receiving a randomized grocery list, scanning market stalls for items, tapping to collect, managing a dwindling budget, and racing against a timer.

Inspiration

Inspired by hidden object games, players receive a shopping list and must navigate various market stalls to locate all the required items before their time or budget runs out.

Player Goals

  • Successfully locate and collect all items on the provided grocery list.

  • Complete the shopping trip within the allotted time.

  • Complete the shopping trip without exhausting the budget.       


Budget System

• Players begin each session with a predefined starting budget (e.g., 10000).

• Incorrect Tap Penalty: Each time a player taps on an item that is not on their grocery list, a fixed amount (e.g., 2500) is deducted from their budget.

• The budget is displayed on the HUD. When the budget reaches 0, the game ends, resulting in a loss.

•  The budget system adds a layer of precision and risk management, punishing careless tapping and encouraging careful observation.


Randomization of Items and Stalls

Grocery List: For each new session, a unique grocery list is procedurally generated, both in terms of the specific items required and their quantity.

Item Placement: The locations of all searchable items (both on-list and 'red herring' items) within the market stalls are randomized at the start of every session.

Stall Selection/Arrangement: The specific market stalls available in a session, and their arrangement within the market layout, can also be randomized from a larger pool of available stalls, ensuring a fresh experience with each playthrough.

Brand Awareness

  • Direct implementation of new Boxes.

  • Poster behind the stall on wall

  • Standing flyer and poster beside or between market stall.

  • Intro cutscene about brand design changes.

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